Affordable & Unique Designer Items for Your Next Photoshoot - Styling by Subscription

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Have you ever struggled to get some unique designer clothing for your fashion shoot and editorials? Sometimes a white t-shirt and jeans just isn't going to be enough to make the shoot standout but getting unique designer pieces for the models to wear can be pretty tricky. If you've ever tried to arrange and organise a fashion shoot on your own then you'll no doubt already know that there are fewer things more important to a fashion shoot than great looking clothing. Thankfully there's finally a simple solution.

Model: Lucy Cates / MUA: Rachael Kent / Jacket by Martina Spetlova Supplied by Wear the Walk

For the perfect fashion shoot you'll firstly need some great models, thankfully there's a lot of fantastic places to find and arrange shoots with models online and Model Mayhem and Purple Port are just couple of places to start. Secondly, you'll need to get an amazing makeup artist and hair stylist, again there are plenty of places online to find them including my own list of contacts which you can check out here. Lastly, you'll need some amazing clothing and styling pieces to make this fashion shoot work, no matter how great everything else looks, the fashion editorial is going to struggle if all you have to dress the model in is the contents of your sisters wardrobe from Primark. Thankfully the London based fashion-via-subscription service Wear the Walk is here to save the day.

What is Wear the Walk?

Wear the Walk is an online service that provides designer clothing to its customers for a very affordable price and you can either rent the clothing for a one off fee or sign up to their subscription based service. They describe themselves like this:

Wear the Walk is the ultimate revolving wardrobe, providing an endless library of luxury clothing.

Wear the Walk was built to be different. Our clothes are different. Our customers are different. Our concept is different. But it’s simple.

Pay a monthly subscription, hire items from the best independent luxury designers, and rotate for new ones when you want. Date night? We’ve got you covered. Dinner with the in-laws? Sorted. Big client meeting? We’re all over it. We want to change the way women shop, the way clothes are worn, and most importantly the way women feel.

It's a simple concept and business model and one that is sorely needed for those of us who are trying to plan photoshoots by ourselves whether that be for portfolios or commercial gigs. In fact it's so simple and obvious that you may be wondering why there aren't more services like this. Well it's because styling is hard and great stylists are very hard to come by. There's thousands of photographers, makeup artists and models out there but very few stylists and that's because it's not only a niche job but also very hard to be good at. A great stylist is not necessarily somebody who has a wardrobe the size of an aircraft hangar but somebody who has great designer contacts. The reason being a stylist is so tough is because fewer things move faster than trends in fashion so a stylist can't simply keep reusing the same clothing every week, they need to be able to source the latest 'on-trend' piece from the right designer and this is where Wear the Walk really shines.

Wear the Walk can only grow in success in this regard as they have a direct line of communication to all the top designers and that list will only grow with their reputation over time meaning that their unique designer offerings will only improve. Ultimately this gives us as photographers and creatives more choice which could ultimately make them a one-stop-shop for styling in fashion shoots.

How does it work?

It really is as simple as it sounds. Check out the website, peruse the item category you're after and choose the piece of clothing you want. Then you can either hire the item for a one-off price (this varies from around £20-£100) or if you're on the subscription model you just add the piece to your virtual bag and you're off.

Wear the Walk is a simple service, once you're signed up, choose your item and they'll post it out to you. Once you're done with it, send it back and choose another. Simple as that.

If you're interested in the subscription model then the prices vary based on what you're after. At present the site is heavily focused on catering to the socialites and party animals who need a new designer piece every time they leave the house so their subscriptions reflect that. Outlined below are the current categories available. Note that later on in this article I discuss an additional tier that they've developed for us photographers called the 'Industry Package'. More on that later.

Wear the walk offer several packages; the first is a rental piece by piece and the rest are subscription based. — Wear the walk offer several packages; the first is a rental piece by piece and the rest are subscription based.

Once you've chosen your pieces, let them know and they'll post them out quickly. Once you've used the items in your shoot, package them back up and post them back using their free postage service and you're free to choose some more items and start the process again.

Your chosen items arrive neatly packaged with instructions on how to return or exchange them. Your designer pieces are then ready to go for your next fashion shoot.

Model: Lucy Cates / MUA: Rachael Kent / Jacket and Top by Korlekie Supplied by Wear the Walk

The Industry Package

You'll also be very pleased to hear that Wear the Walk is prepared to offer us an 'Industry Package' and that consists of the following:

£75 per month - 6 items at a time, which can be swapped out for alternatives within the same month.

-or-

£100 per month - Unlimited items, unlimited swaps.

Plus: With these packages we will also get access and introductions to their industry network of stylists and models and use of their studio for shoots!

Wear the Walk really is offering us the complete package here making the business model all the more amazing in my opinion.

My questions to Wear the Walk

I only found out about Wear the Walk very recently from a model and she put me in touch with them to source some clothing for an upcoming shoot I had. In my correspondence to Wear the Walk I mentioned that I thought they had a fantastic business model and asked if they wouldn't mind answering some questions in preparation for this article for you guys. They kindly obliged and Zoe Partridge the founder of Wear the Walk enlightened me on some of the things I needed to know as a fairly ignorant photographer who can barely dress himself let alone style a fashion shoot.

Jake Hicks Photography- For people like guys/togs trying to choose girls/models sizes - should we just hire a couple of the same items in different sizes and return one or are there guidelines you'd recommend from a photoshoot standpoint?

Wear the Walk- We only hold one size per style, so with us it’s fairly limiting, which is why I’d always recommend choosing lots of similar styles to attain the perfect look.

JHP- If the pieces are to be worn for just a couple of hours during a shoot, is there advice on do's and don'ts? For example don't do makeup with your pieces on, put them on afterwards or use a tissue under the chin etc?

WTW- You're fine to do make-up with our pieces on, but if something is very high necked always be sure to use tissue to avoid smudges on the collar. Also, a really good trick whilst dressing models is to get a piece of material (around A2 size) and put it over the model’s head once their makeup has been done so it covers her face (as if you’re dressing up as a ghost). Then put the top over the model’s head and pull out the material. It completely safeguards the garment.

JHP- If photographers are not familiar with dealing with unique designer pieces, is there anything we need to know or be careful of?

WTW- Once a photographer has loaned an item they are responsible for it at all times, so they must be careful not to damage it (otherwise there will be a charge). Also, all photos/content must be shared with WTW so we can pass them onto the designers. All dry cleaning costs are covered if the photographer has a subscription. If a photographer does pay as you go there is a price per item which is on the site (again covered dry cleaning and send outs).

JHP- You mentioned that photographers have to share their shots with WTW and although I'm sure most photographers wont mind sharing their shots with designers is that required for every shoot with your items?

WTW- Yes, content wise it is mandatory that we get some sort of imagery, even if it's just backstage shots. Due to the terms of contract with these designers, they need something back from the clothes- but they don’t have to be the final content specifically.

JHP- Do you have any styling tips for photographers?

WTW- Crocodile clips are great and really study for clipping back an outfit that might not fit perfectly, also pinning things can create a less intense shape alteration.

JHP- Photographers love tips and rules so any simple styling pointers you can share like mixing textures or certain colours etc are always appreciated.

WTW- Leather and silk is amazing together. I love red and pink combined and black and blue- “trend” reports would say otherwise, but I think red looks great on everyone. Find what you love, because you’ll love photographing it. If you’re drawn to spots/ stripes/ patchwork go for it, but always team with something simple.

JHP- Do you have any other styling pointers or tips specifically targeted at photographers like me who struggle to dress ourselves let alone other people?

WTW- Work the clothes, or rather, make them do the work for you. Pick interesting shapes patterns, and designs and get the model to engage and play with the clothes. Fashion can be so innovative and so use it as artwork- it can provide as much value as a great model. Get models to use the shape of the garments, and it won’t matter about the styling! Plus- USE PINTEREST! I take all my inspiration from there, from colour scheme, style tips and outfits. It’s amazing at being your pocket stylist.

JHP- Do you have anything else you'd like me to include in my article on Wear the Walk?

WTW - My mission is to democratise fashion and make high fashion less daunting for all- WTW is for everyone not just those in the know, so it would be great to inform your readers that we have a stylist on hand that would be more than happy to offer advice and guidance alongside me who they can email anytime! Furthermore, if they come into the studio I will be there to help them create the perfect look.

My experience with Wear the Walk

I have to say that overall Wear the Walk couldn't have been more helpful. Right from my first email, the team was always keen to help and answered all of my questions.

Upon choosing my items on the site I found that a couple of my selected pieces were actually no longer available. Although this was initially disappointing Wear the Walk was quick to suggest alternatives and also offered to include an additional item to my order as some form of compensation. Ultimately I think I was happier with their recommended replacement piece than my original item.

Although my wardrobe is limited and I only have a few shirts to my name, even my unfashionable self knew it was London fashion week the same week I was trying to organise my fashion shoot. I'm not daft, I know that London fashion week would surely be one of busiest and most stressful weeks of the year for Wear the Walk but at no point did they ever use this or mention it as an excuse for items not being in stock or the site not being updated minute to minute on stock levels. I had to respect that and like I said they simply didn't just tell me a piece was no longer available, they suggested suitable replacements and offered up additional items to compensate. They really couldn't have done more even though I was a single client and they were probably flat out non-stop all week with the ceaseless drama of LFW.

Once I had received my items, I did my shoot and then returned them the following week even though I was allowed the pieces for a month. The free postage was a nice touch and a simple visit to the post office and I was done. A very smooth and simple transaction from start to finish.

Model: Lucy Cates / MUA: Rachael Kent / Jacket by Sadie Clayton Supplied by Wear the Walk

Closing Comments

Overall I think Wear the Walk is an excellent service and one that is so sorely needed for those of us that like to organise our own fashion shoots and perhaps can't find a decent stylist in our area. Remember that although there are plenty of great stylists in London, stylists are very rare outside of the major cities and Wear the Walk's postage system is the perfect solution to this here in the U.K.

I would also urge people to think of this as a service not a store and I say that because Wear the Walk aren't always going to have exactly what you want in stock. Wear the Walk only deals with designer items (often one of a kind pieces) so you wont find any off the rack items here and that is ultimately what any self respecting fashion photographer wants to photograph. But as a consequence of the unique nature of their stock it can be disappointing to not always get the exact item you want or in the exact size you want. Remember though that this is a rental business model so that item will likely be back and items change every week so you can always try and get it again in the future.

Also remember that designers only make certain sizes. It's not Wear the Walk's fault if they don't have the item you want in the size you want and ordinarily you can have any size you want....as long as it's a size 8.

I'm pretty sure you've realised by now that I think this is an excellent idea and one that I feel can only grow over time as Wear the Walk picks up more and more designers who realise it's a great idea.

The only slight rub that I saw some photographers having was the insistence of images being shared with the designers. This is ultimately your call but for me personally, I don't have a problem with it. Yes your images will likely be used on the Wear the Walk website but that only helps them to better display clothes, a feature that you'll ultimately benefit from in the future when you come to choose different items in the future yourself. Essentially we can only get access to these outfits because designers are willing to lend one-of-a-kind pieces out in exchange for a few pictures, but like WTW mentioned in one of my follow up questions, if you really don't want to share your final shots then it could be behind the scenes shots or back stage shots if need be. You'd ordinarily share your shots with a stylist and designer on a shoot so why not Wear the Walk.

Lastly...

I wanted to put this article together to make more people aware of the service, and hopefully over time this can be a one-stop-shop for photoshoots as Wear the Walk's designer list grows. Plus what with them offering us an 'Industry Package' of £75 a month for multiple designer pieces over that time plus access to their studio and contact list, it's a no-brainer in my opinion.

This is not a sponsored post nor do I get anything for you signing up to their service, but if you do get in touch with Wear the Walk to sign up, just let them know Jake sent you :)

Here's another link to the Wear the Walk Website

As always if you have any questions then let me know and I'll do my best to answer them as quickly as I can.

I appreciate I have a lot of my international readers and although this service is limited to the U.K., I'd love to hear if you have a similar service in your country that you'd like to share in the comments below.

Also, If you're new here then feel free to join our very active community of like minded lighting-nerds (c'mon, admit it, you're one of us :D ) on my Facebook page. I'm always discussing lighting ideas and offering feedback on community images over there.

If you'd like to stay up to date on more photography related tips and techniques then sign up to my mailing list where I'll send you a monthly roundup of all my articles (plus signing up gets you a free 10 page studio lighting pdf too :) ). Thanks again and I'll see you all in the next one.

:WARNING: Sweet Loot Below!

If you're interested in any of my work and would like to know more about how I created some of my shots then why not check out my workshops. Here you can find out everything there is to know about Gelled Lighting, Long Exposure Flash Photography and my entire Post-Pro Workflow. Jake Hicks Photography - Workshops

I've also just released a brand new 22 hour complete Gelled Lighting Tutorial video. I go over everything from studio lighting setups with gels to being on location with gels plus I also go through my complete retouching and post pro workflow. For more details and complete breakdown of everything that's include check out my Coloured Gel Portraits Tutorial

I also offer comprehensive coloured gel packs. These collections of gels are what I use day to day to create some of the most highly saturated colours around. If you're looking at getting into gelled lighting or need to get stronger and richer colours in your coloured gel work why not check out my Jake Hicks Photography Gel Packs

Using Diffusion Filters - LEE 'Soft' Filters 1 to 5 Comparison Test

I've used diffusion filters for years but rarely for their intended purpose. If you don't know or haven't heard of them, then diffusion filters are transparent glass or plastic sheets that go in front of the lens and they diffuse the light as it enters the camera. The resulting images taken with a diffusion filter have an appearance of reduced contrast that ultimately looks hazy offering a slightly dream-like effect.

This soft-focus, hazy looking image was a more popular style many years ago and it was a way of making skin look soft and more flattering in a time before Photoshop and skin retouching. Now diffusion filters rarely get used as we prefer to take a clean looking image and retouch the skin ourselves later on in post-pro but I use them for creative lighting effects rather than to soften features and the effect is growing in popularity as we look for ways to introduce some interest into our shots via in-camera effects.

Why would you use a diffusion filter?

Well of course you can still use diffusion filters for their originally intended look and those photographers who love the old black and white Hollywood portraits of the 1950's love using diffusion filters to mimic that style. But I personally use them for a different reason and that is to create lens flare, and a lot of it. Take a look at the quick side by side shots below to see how much a diffusion filter actually does compared to not using one when they're used in conjunction with studio strobes.

The images above were taken moments apart and the only difference between them is the addition of a diffusion filter on the front of the lens.

The trick to using diffusion filters in portraits for me is to have lights positioned behind the subject. Here there is a white light pointed towards the wall behind the model in both shots but with the diffusion filter attached you clearly get a ha… — The trick to using diffusion filters in portraits for me is to have lights positioned behind the subject. Here there is a white light pointed towards the wall behind the model in both shots but with the diffusion filter attached you clearly get a hazy, dreamy effect to appear.

There's still a few diffusion filters on the market but like I said, theyre not as popular as they once were so they can be a little tricky to come by. As a result I must receive at least 3 or 4 messages a week asking which one I use, where I got it, why do I use it etc, etc. So I thought I'd put this quick article together to answer some of those questions.

Which Diffusion Filter Do I Use?

I have tried several over the years but the one that I'm currently using is by LEE Filters and their diffusion filters are actually called 'Softs'. Here's the link to their site LEE Soft Set

LEE don't distribute directly so you'll have to find them via your preferred seller but that's the set I use so just search that name on Amazon, WEX or B&H etc.

As you may have also noticed, these filters come in varying powers and the LEE Softs come in a pack of 5; Soft 1 providing the weakest diffusion effect all the way up to Soft 5 providing the strongest diffusion effect.

I personally find the LEE Softs provide the best flare effect for what I do but another key reason for me using them is that they come in those 100mm square panels. That means I can use any of them with all of my lenses compared to buying a set of screw on lens filters for each of my lenses.

What's the Difference Between Soft 1, 2, 3, 4, and 5?

The pack offers you 5 different options of varying powers so let's take a look at the difference between them all.

In the shots below I took six images; the first without any diffusion filter and then one shot with each of the various 'Soft' filters in front of the lens. Take a look at the images below to see the varying effect that the filters have.

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JakeHicksPhotography (2 of 6) filter 1.jpg

JakeHicksPhotography (3 of 6) filter 2.jpg

JakeHicksPhotography (4 of 6) filter 3.jpg

JakeHicksPhotography (5 of 6) filter 4.jpg

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It should be pretty clear to see what the filter actually does but it's also worth mentioning that I only use this diffusion filter in certain situations, specifically and only when there is a light behind the model. It's this light behind the model that is creating the hazy effect you see here. The light is wrapping around the subject and then diffusing as it enters the filter on the front of the lens. Without the light behind the subject you can barely notice any difference to the shot. So much so that when I used to have screw-fit diffusion filters, I forgot I still had it on my lens and shot an entirely new setup without noticing the effect.

Do Diffusion Filters Blur the Image?

This is a question I always get asked and I understand why because in the current digital age we're wired up to think that this effect can only be achieved through blurring. My response to that question is 'no, it doesn't blur the image' but ultimately you need to decide what you consider 'blur'. I'm not trying to be purposefully obtuse here as I feel the common definition of bur has shifted in recent years. The diffusion filter works by allowing light to enter the shadow areas of a shot, it has nothing to do with de-focusing or anything else like that. The reduction in contrast you see is often mistaken for soft focus because that is how software 'sharpens' an image after it's been taken, it adds contrast to adjacent shadows and highlights. Conversely, a reduction in contrast appears to soften an image and is often misinterpreted as blurred. But don't take my word for it, have a look at the zoom crops for the exact same shots below and you decide as to whether the image is being blurred or not by your own definition.

You should be able to see from the shots above that there is actually a very sharp image underneath all of that haze so it does open up a lot of creative options in post-production to really push and pull saturation and contrast without clipping detail in either the highlights or the shadows.

Closing Comments

LEE Soft filter number 2 was used here to give this beauty shot a misty glow effect.

I personally really only use the numbers 1, 2 and 3 but primarily the Soft No.2. This seems to be a good midpoint for the portrait work that I do. The others will have their uses but number 1 is rarely strong enough to warrant a diffusion filter and number 5 is just crazy hazy. You'll probably also notice that 2, 3, 4 are very similar and then it jumps in effect on number 5. It could be argued that a pack of 3 filters is actually all that's going here but you'll have to test them out for yourself.

Like I mentioned before, I prefer the LEE Soft 100mm square filters as you can just hold them in front of the lens quickly, take a few shots, check how it looks and move on. This is far faster than screwing on the screw-fit filters only to find out that you don't like the effect with your particular setup.

Plus, the large square filters can be used with all of my lenses so I can switch from my 50mm to my 105mm instantly and still use the diffusion filter with both of them.

Lastly, don't be afraid to try your diffusion filter in a variety of setups, yes I recommend having a light behind the subject for best results but I've also setup lights to specifically shine into the filter and not onto the subject at all. Combine this with coloured gels and you have a very creative and visually engaging shot on your hands.

Thanks as always for checking out my articles, I know we live in a time of soundbites and Instagram so all the more respect to yourself for engaging in a piece of digital media for this long :)

I hope you give the diffusion filters a go and that this little bit of knowledge will help you at some point but if you have any questions then let me know and I'll do my best to answer them as quickly as I can.

:WARNING: Totally unbiased opinions on phenomenal 'must-have' photography products below!

Jake Hicks Photography - Photoshoot Contact Lists

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This is a reference post that contains several lists of contacts for all types of creatives that you might need for your next photoshoot.

There are contacts for each of the following; makeup artists, hair stylists, designers & stylists plus there is also a growing list of studios and locations too.

The lists are linked to a Google Doc so that I can update it as and when I receive new info on either updates or additional contacts that would like to be included. I haven't shared any info here that can't be readily found elsewhere on the web so although I have been provided with emails and phone numbers I have omitted them here. If you would like to contact any of these creatives then please do so via the links that they have provided.

Note: I am a London U.K based photographer so although there are a few international studios and contacts included here, the majority of them are U.K. based.

Special thanks to both Jaye Yip and Kim Watson who kindly shared a ton of their own contacts for these lists too.

Lastly, although I wanted to include cinematographers as well, I didn't have enough contacts to make a specific list. If you're a photographer looking for a behind the scenes video or something more epic, I can personally recommend Bradley Dixon of Chewy Media and Richard Wakefield of FXMedia. I have worked with them both personally and they come highly recommended.

Makeup Artists

Makeup Artist List

Hair Stylists

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Hair Stylist List

Designers & Stylists

Designers & Stylists List

Studios & Locations

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Studio & Location List

If you would like to be included in any of these lists then by all means leave a comment down below including your Name, Profession and Website/Facebook/Instagram and I will add you.

If you already appear on this and would like to update, amend or include some details, then let me know in the comments below and I will make the necessary changes.

Lastly, if you're on this list and you would like to be removed then don't hesitate to let me know and I will do so immediately.

I hope you find some useful contacts on here and like I mentioned at the start, I intend to update these lists as and when I work with new creatives and new contacts are shared with me. If you're U.K. based then I would also recommend using a site called PurplePort. On there you can select your preferred creative medium and also search for ones locally to you using their location search which is very useful if you're shooting in a part of the U.K. you're not familiar with. In the U.S. I'm not aware of an equal service but I know Model Mayhem is still trying to include location info but it is very hit-and-miss.

If you have any questions regarding any of this then of course let me know and good luck organising your next shoot :)

What is Colour Contamination and Radiosity?

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Whether you're aware of the correct terminology or not, you have likely experienced this colour contamination happening in your photographs already.

Put simply, colour contamination is when one colour is affected by the presence of another colour in close proximity. So for example if you're photographing two friends side by side, one of them is wearing a white t-shirt and the other one is wearing a red t-shirt, the white t-shirt will likely take on a pinkish tone due to the fact that it's receiving bounced light from the red t-shirt close by.

Take a look at how the white table tennis ball has been coloured pink due it's proximity to the red surface.

This colour contamination effect has nothing specific whatsoever to do with photography as it happens around us all day everyday and we are so accustomed to it that most of us never even notice it. So why bring it up? I bring it up here as it's a frustrating effect when it happens in our shots especially if we aren't aware of what's causing it. We may even just write it off as a white balance issue or other colour balance problem as it's usually so subtle we might not even try to correct it. But when colour contamination is at it's most intense, we have to take note and address it.

Think about doing a portrait shoot in the woods, you're surrounded by green, the leaves in the trees, some bushes and maybe there's even green grass on the floor around you. The daylight comes through the trees and bounces around on all the foliage before it hits your subject resulting in some very sick looking green subjects. Not a great look. Think about how many woodland portraits you've seen that have been converted to black and white?! Starts to make more sense now right?

Can't I just white balance my shots?

White balance exists on the Kelvin scale that specifically deals with balancing a certain range of colours, so no matter how hard you try, a lot of these colour contamination shots simply cant be fixed with white balance alone, hence the black and white solution. But more than that, colour contamination is often a localised effect. Let's go back to that white t-shirt that looks a little pink now because it was next to a red one. We can't colour balance the scene to correct the shirt without affecting the whole image. It's these factors that makes colour contamination such a troublesome problem and one that is incredibly overlooked.

What is this 'Radiosity' thing?

You can see on the left how 'fake' this computer generated room looks without radiosity compared to when it has it. On the right you can see the red floor is reacting with the with walls around it and the room feels a lot more real because of it. Im… — You can see on the left how 'fake' this computer generated room looks without radiosity compared to when it has it. On the right you can see the red floor is reacting with the with walls around it and the room feels a lot more real because of it. Image by Hugo Elias

Strangely radiosity is what I was taught 20 years ago in the film days but you hardly hear the word used in association with photography anymore. Now the word is more related to how light and colour act upon one another in computer generated worlds, in fact one of the greatest leaps forward 3D modelling has made was to accurately model how light affected one surface when in proximity to another. Without getting too nerdy, 3D modellers ironically love radiosity as it gives their worlds and textures an added depth and realism. We as photographers, specifically portrait photographers hate it and we try and colour balance it away where we can. If you're interested then you can take a look at radiosity in virtual worlds via this link but be warned, there's a whole lot of maths involved. Radiosity in Computer Graphics

Regardless of what you want to call it, this colour contamination effect is a very real problem for us photographers if we want to depict objects like people, cars, clothing and so on in the best possible way.

No company wants you to photograph their white car only for it to look a 'little pink' on one side and the same goes for fashion as well. We need to be aware of what colours we're putting next to one another.

Colour Contamination in Action

In the images below I set up a mini set to illustrate the colour contamination effect in action. I purchased three spheres, the cue ball with its very shiny surface, the table tennis ball with it's very matte surface and the golf ball for its very textured surface. I placed them all on a white surface and shone a single light at them with a variety of coloured papers next to them and took shots to document the whole thing.

Look closely at the shots below to see just how the different surfaces and textures are affected by the close proximity of colour.

Taking a Closer Look

Upon first impressions you may not think it's a big deal because our eyes are so accustomed to normalising colour variance when it's in proximity to similar tones, but as the images change you should be able to see just how dramatic the effect is. To further cement my point, I've isolated the separate spheres in the images below and placed them next to the image of the spheres shot against the white. In isolation like this the effect is a lot more visible and significant to say the least.

Scroll through the shots below to see my point.

How can I use this knowledge?

You may look at the images above and think that it's just a byproduct of taking photos, there's no use worrying about something that can't be helped. Although there are times when this can't be avoided, colour contamination is very real and it is something we can limit a lot if we're careful. For example; think twice about photographing the bride right next to huge bunch of flowers, that green will bounce back onto the face. Consider bringing her slightly forward to avoid that or look at alternatives. Think about the effect of photographing a model next to a brightly coloured car or building. You don't need to avoid the shot but there are things you can do to limit the effect like always having the face pointed away from the brightly coloured object. As I documented in the images above, if you can't avoid the colour contamination, always try to have the offending colour in the actual shot. The effect is dramatically reduced visually if the eye can see where that colour is coming from compared to if you crop it out.

Can I use this knowledge to my advantage somehow?

I use black sheets and polyboards all the time in my shoots to not only control the light but add depth and shadow to subject. Although these aren't  coloured the colour contamination principle is still at work. — I use black sheets and polyboards all the time in my shoots to not only control the light but add depth and shadow to subject. Although these aren't coloured the colour contamination principle is still at work.

The good news is that you can use this colour contamination effect to your advantage if you're clever. Remember that this radiosity isn't exclusive to colour, you can use blacks and greys to add dimension to your subjects and objects. You'll often see studio photographers using black polyboards (large polystyrene boards) either side of the model to control the light, this not only controls the light but also adds a lot of shape through shadow in the process. I will always carry black velvet sheets with me on location to limit the bounce of light around a subject but I also have sheets of grey card in the studio that are less severe than black to add a little definition to the features where necessary. In the sphere comparison photos above, look at the light grey and dark grey images compared to the black and white images. See how they shape the spheres differently though shadow? Use this to your advantage either in the studio or on location. Also consider taking a white sheet with you on location too. Along with my black velvet I always have a white sheet with me that I can throw up to either bounce in some light or limit the colour contamination of a nearby coloured surfaces.

Fire your assistant if they look trendy!

Many years ago I was photographing fashion in natural light at the beach. A pretty easy job but the issue was that when I got the images back and started working on them I saw a very ugly and insipid looking greenish tinge to some of the clothing and skin. It was only apparent in some of the shots and it was always localised to certain areas. It took me a very long time to work out what this was until I remembered that my assistant on the day had a bright yellow/green t-shirt on. In some of the shots he was in very close to the model holding a reflector just out of shot but not only was he bouncing in light from the reflector he was also bouncing in light from his hideously ugly t-shirt.

People joke about my grey sweatshirt but trust me, if you've every tried to colour balance out greenish tinges to skin you'll switch to looking boring as hell like me in a heartbeat. When I was assisting all those years ago back in London in the film days, black shirts were mandatory on set, no ifs or buts. Now the sets are a kaleidoscope of colour balancing nightmares. Take a look at the BTS of the film industry, how many lighting technicians are you seeing wearing day-glo?! Not many.

Of course I know I sound like a grumpy old man hahah ;) and although it's a very real problem it actually only affects certain situations like still life shooters with shiny surfaces or macro beauty work etc. Still life shooters who photograph metal or other shiny surfaces nearly always wear all black to avoid this. Either way, it's very wise to be aware of it and advise assistants on set to dress appropriately where necessary.

Closing Comments

I appreciate this weeks blog wasn't very salacious or exciting but I think this colour contamination effect is an incredibly overlooked aspect of modern photography due to the 'I'll fix it later in post' mindset. Not only is it very time consuming to fix it in post but it's also practically impossible in certain situations due to the colours being outside of the white balance spectrum. If you're aware of the colours around you when you're shooting then you can limit the effect or use it to your advantage where necessary.

Points to remember

Think about the colour of surfaces around your subject.
Should I use another area like a white wall nearby instead.
Look at how multiple subject colours interact with one another when in close proximity.
Bring a black and white sheet of fabric with you on location to throw over brightly coloured objects if you need to.
Consider getting some dark and light grey card for the studio and use it as a bounce board instead of white. This will give more shape to you subject than just a white bounce board.
Think about what the people on set are wearing. If assistants are going to be close to the final shot, get them to change any brightly coloured outfits.
Think about what YOU are wearing. If you're a macro beauty shooter who will be inches away from your subject, you definitely don't want to be wearing bright colours as it will most certainly have an effect on the shot.

Thanks as always for reading, I know we live in a time of soundbites and Instagram so all the more respect to yourself for engaging for this long :) I hope this little bit of knowledge will help you at some point. If you have any questions then let me know and I'll do my best to answer them as quickly as I can.

Also, If you're new here then feel free to join our very active community of like minded lighting-nerds on my Facebook page, I'm always discussing lighting ideas and offering feedback on community images. If you'd like to stay up to date on more photography related tips and techniques then sign up to my mailing list where I'll send you a monthly roundup of all my articles (plus signing up gets you a free 10 page studio lighting pdf too :) ). Thanks again and I'll see you all in the next one.

P.S. I apologie for more than likely misusing 'affect' and 'effect' in multiple places. I tried to mix them up to give myself the best chance of getting some of them right ;) But I do apologise if this triggered you and let me know where I messed up and I'll make the changes :) Thank you in advance.

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How to Unlock Your Personal Photographic Style

Technique Tuesday Facebook Thumbnail 2018 jhp style.jpg

"How did you develop your photographic style?"

It's probably the question I get asked the most, but I rarely give the answer that people want to hear. The fact is a photographic style takes years and years to develop with hundreds if not thousands of hours behind the lens.

To further cement that fact, consider that every image of mine currently out there on the web was taken after I'd already put in those thousands of hours. I simply don't have any images out there that I took whilst I was finding my way, and even if you did see the old shots, you wouldn't recognise them as mine because after all, they aren't taken in my style.

Is a photographic style important?

So how important is a photographic style? Do we need one? Why do I need one? To explain why I believe a photographic style is important I'm going to first discuss what I perceive to be the route to being a successful professional photographer and what importance a photographic style plays in that.

The Three Keys to a Successful Business

I'm often heard preaching at the start of my workshops that to be a successful at anything, you need to be able to do one of these three things. And by 'successful' I mean make money - I fully appreciate that this is not the definition of success so I'm referring to becoming a professional photographer in this instance.

1. Be cheaper than your competitor. It's just a basic rule of economics that you'll always find clients who will always be happy to pay the least amount for a deliverable.

2. Be the best at what you do. This is fairly obvious; the fastest person around the track will always be able to make a successful living, after all you're the best at it.

3. Offer something unique. This is simple supply and demand; if you are the only person selling something, people have to buy it from you. You've cornered the market.

Any photographic style can evolve over time but the premise of what you love about images stays the same. Over the years I've always fundamentally been drawn to the creatively that studio lighting can provide. It wasn't until 2013 that I actually be… — Any photographic style can evolve over time but the premise of what you love about images stays the same. Over the years I've always fundamentally been drawn to the creatively that studio lighting can provide. It wasn't until 2013 that I actually began to use coloured gels on the models rather than simply on the backgrounds behind them. It took a long time to adapt the technique to skin but it's now the look that is synonymous with my work today.

Why Those Three Keys to Success Don't Apply to a Successful Photographic Business

Here's where that roadmap to success gets tricky for us photographers in the current market.

Number 1 - Be Cheaper

With the digital age of photography being here to stay it's fairly easy to see just how many of us have access to powerful cameras. With this global love of photography and it's incredibly low barrier to entry has come the proliferation of photographers (camera owners) willing to work for free. I'm not here to argue whether it's right to wrong as that's about as futile as arguing with the sun for coming up each morning. The fact is, it happens and it happens a lot, we've all done it and it's simply unlikely to ever change.

So to be the cheapest photographer is actually an impossibility, in fact photographers are now paying magazines to be featured in them where as only a few years ago, the magazines were paying us. It's due to this incredibly odd phenomenon of people being happy to work for free that makes the first rule to success of 'be cheaper' redundant.

A shot from one of my very early attempts at using gels. Even as I was taking these shots I knew I had found something I was excited about again, something that reignited my love for photography.

Number 2 - Be Better

This one seems pretty straight forward. All you have to do is be better than your competition and you'll be successful. Put the work in and you'll be rewarded. This is indeed true for formula 1 drivers, or runners and in fact any business where you can somehow prove that you're the best. For us creatives that's a little harder. I can't prove I'm better than you at photography because all art is subjective.

Just like you can't prove to me that your favourite music is better than my favourite music, it's subjective based on the tastes of the customer. Don't get wrong, of course we like to tell ourselves that if I do this for 10 years I'll be better than somebody who has been doing it for 10 months but it simply isn't true as that person who's only been shooting for a heartbeat may well be far more successful *cough*brooklyn*beckham*cough*

Number 3 - Be Different

By now there should be a lightbulb going off in your mind with this last one because being different is where we as creatives can really excel. If you as a business offer something that nobody else can offer, you will be successful. This is hard to do in certain businesses like accounting, window cleaning or plumbing as they provide a service that revolves around a complete or incomplete status. I have a leaky pipe, I call a plumber and he fixes it. He gets paid when the job is very clearly and definably complete and the pipe isn't leaking any more. You don't shop around for the plumber that is offering you something different. So if we as photographers can offer something to a client that they love but they can't get anywhere else, they have to pay what we ask.

Welcome to the importance of a photographic style.

You Already Have a Photographic Style

Just like a musician or a painter or a chef, the success of a photographer is built on their ability to offer something different and unique and we refer to this a photographic style. You'll be pleased to know that there is actually no way to avoid this if you're human. Do anything long enough and you'll eventually have a style or personalised way of doing it. It's not right or wrong nor is it better or worse than anybody else's, it's simply your interpretation of that task.

The reason I say we all have a photographic style is because we all have preferences as individual people and our preferences are different for each of us. For example we all like different foods, different colours, different music and different photos. These preferences are already built into you right now.

Take a look at the three images below and pick your favourite.

Click to enlarge: Choose your favourite shot — *Click to enlarge:* Choose your favourite shot

The image you choose is irrelevant but just be aware that other people will have chosen a different favourite image to you and that is what makes you different. Of course I only gave you a very small sample to choose from so there's going to be a lot of people that chose the same image as you, but now take that same principle and apply it to all images everywhere. The chances of two people choosing all the same favourite images is very unlikely.

The point I'm making here is that you already know what you like, that's the really important thing I want you to take away here as I want you to trust in that and follow it.

Don't you ever get bored of shooting gel shots?

This is another question that I've received a few times in the past and the answer is 'no, of course not'. I wasn't visited one night by the photo gods and assigned as 'the gel guy' forever, never allowed to shoot another black and white landscape for as long as I lived. I don't get up and think:

'Ughhhh, not another gel shoot! I wish I could just shoot some f1.2 natural light shots today. Please photo-gods, be merciful!'

I don't think that because firstly I have zero interest in even recognising that as a photograph, even on my laziest and hungover art college days I never considered that to be acceptable and secondly I LOVE shooting with loads of crazy coloured lights and all of the challenges and unique possibilities that holds. I didn't choose this style to one day become bored of it, sure it will evolve and adapt but this style was in me long before I realised it and I can no more change my photographic style than I can change the fact that I detest avocados.

How to Develop your own Personal Style

Okay so finally we've made it to the part that involves actions. We've established that a photographic style is important to our success and we've established that our photographic is already inside us, now all we need to do is unlock it.

This should be simple right? After all our photographic style is already inside us as a collection of our likes and dislikes just waiting to be unleashed in the form of our next photograph. Yes, it is that simple, keep taking more and more pictures and over time you'll take pictures that you like and ones that you don't like. Take some more pictures and you'll find that you're taking less and less pictures that you don't like, and more pictures that you love, this is your photographic style emerging.

JHP before gels. Back in 2009 I did indeed used to shoot fashion with natural light!...I don't want to talk about it. Individual style takes time to find but along the way you can see elements of your work that you love. The colour palettes and stro… — **JHP before gels.** Back in 2009 I did indeed used to shoot fashion with natural light!...I don't want to talk about it. Individual style takes time to find but along the way you can see elements of your work that you love. The colour palettes and strong posing was part of my work even back then, I just hadn't found gels just yet.

Doing this is just like any other creative endeavour though, it takes time. Nobody picks up the cello and expects to be writing Mozart level symphonies within 6 months but photographers seem to think their art form shouldn't abide by those rules, they want awesomeness now.

I can respect this insatiable desire to improve but remember that you haven't seen a single image from the first ten years of my career and I'd wager the same is true of a lot of other professional photographers you follow. So although a photographic style can take time to refine and master you can certainly give yourself a head start by looking at what you love and build upon that.

Unlocking your Photographic Style

I've used this technique with some of the photographers I've mentored in the past and it's proven to be useful and effective with them so I'll share with you what I shared with them and hopefully it will get you on the right path.

Step 1 - Choose 3 - 5 of your favourite photographers

This step involves you taking a little time to really think about 3 to 5 photographers whose work you really, really love. It can't really be just 1 photographer as we need a larger group of images to work from but 3 to 5 is a good place to start.

I never did this when I was starting out so I'm going to retrospectively do it with you here as if I was doing when I was starting out about 20 years ago at art college. Back then the photographic world was a very different place and in some respects, it was easier to be inspired by greatness as you only got to see the work of true masters in our field. Now, we're bombarded by millions of shots taken from all walks of life and all viable in their own right but ultimately this can be an information overload.

20 years ago I was heavily influenced by the work of Nick Knight, Nadav Kander and a little later Bruno Dayan. Before writing this article I actually hadn't looked at their work in years but going back and researching it for this article simply reinforces all of the points I've made up until now. If you're not familiar with their work then check it out and you'll see the immediate and very real impact their styles have had on my work to this day.

Nick Knight

Nadav Kander

Bruno Dayan

Step 2 - Choose 3 or 4 of your favourite images from each of their portfolio

Next I want you to sit down and go through the portfolios of each of the photographers you really love and pick out the 3 or 4 shots from each of them that you love the most. Choosing your favourite photographers should have been the hard part and the part that might have required a bit of time, but now that we're in their portfolios, choosing your favourite shots should be a little more straight forward. Sometimes it can be easier to not overthink it. Remember, you instinctively know what you like, trust yourself and don't be tricked into choosing a popular image or an image that you think you should love, just go with your gut.

At this stage it's not necessary to separate all the shots into different categories, just put 3 or 4 images from each of the photographers into a single folder.

Just throw all your favourite shots into one folder as for now it's not important who shot what. I've tried to remember to the best of my ability some of the shots that I found inspirational all those years ago back when I was at art college.

Step 3 - Analyse each image to understand why you like it

Earlier in this article I asked you what your favourite image was out of the three that I showed you. It's very easy to ascertain what you prefer when choosing, but far harder to understand why you prefer it. Remember, even the most unartistic person in the world could have chosen which image they preferred, the skill comes in understanding why. This skill I'm referring to is probably one of the most overlooked skill in photography and ironically it's the one we use with every single image we take no matter what it is. We take a shot, look at it, and we know instantly whether we like it or not. Understanding this process is the key to getting better as it tells us what we've done wrong what we need to address to improve it.

Open up each of your chosen shots separately and list 5 or 6 things that stand out to you as the things that you love about them. At this stage remember that you could have been looking at any one of the trillions of other images out there right now at your fingertips but you've chosen this one, there must be a reason for it.

Here's some things to consider with any photograph but it may get you started. colour, composition, expression, model pose, tone, contrast, lens choice, photographer angle, scene, lighting, set design, clothing, makeup, brightness, mood, movement, backgrounds, palettes. themes, skin, texture.

Nadav Kander has photographed some of the most powerful and famous people in the world and even 20 years ago he was photographing famous actors, musicians and politicians like they've never been photographed before. He would regularly be more than a… — Nadav Kander has photographed some of the most powerful and famous people in the world and even 20 years ago he was photographing famous actors, musicians and politicians like they've never been photographed before. He would regularly be more than a happy to capture a blurry mess of a portrait because that sense of interest, energy and intrigue is what he was after, not simply recording what was in front him.

Bruno Dayan's became apparent to me after I'd starting shooting professionally but as soon as I saw it I was hooked. His colour palettes are nothing short of breathtaking and his earlier work also had a sense of interest and wonder due to a mix digi… — Bruno Dayan's became apparent to me after I'd starting shooting professionally but as soon as I saw it I was hooked. His colour palettes are nothing short of breathtaking and his earlier work also had a sense of interest and wonder due to a mix digital and in-camera effects that, as with Kander before him, kept the viewers attention.

Nick Knight's photographic stye has undergone many iterations over the years but the era that stood out to me the most was his early colour work, some of which was shot in the 1980's. It should be fairly easy to see, even from this small selection, … — Nick Knight's photographic stye has undergone many iterations over the years but the era that stood out to me the most was his early colour work, some of which was shot in the 1980's. It should be fairly easy to see, even from this small selection, a recurring theme of ideas that has clearly made him one of the best photographers of all time.

The things I've outlined above are very broad but they're a start. For example, if you love the lighting in your chosen image, try to describe what it is that you like about it. Do you like the fact that it sculpts the body, do you like the fact that it hides areas in shadow or do you like the fact that it shows off the hair and makeup perfectly. The deeper you can go into interpreting why you like the shot the more understanding you'll have into what you love as a photographer.

Step 4 - The Pattern

Once you've gone through each of the images and analysed to the best of your ability what you like about each of them, it's time to bring them all together. This is the easy part as all you have to do now is look at all of the different things you've written and look for similarities among them. For example maybe you've written vibrant colour next to most of them, maybe you've written ambiguous expression or maybe even close up lens length.

It's these commonalities amongst the images that are driving you as a photographer, and it's these core ideals that you should be focusing on in your next photoshoot.

After all if you can take a photo that includes all the things that you love about about other peoples photographs, you're going to like it and by shooting what you like you develop a photographic style.

Once you've listed a few things about each of the shots you like, it's now time to bring them all together and look for some patterns in the chaos you've created. Look for recurring themes and ideas in each of the shots and then list those out. This… — Once you've listed a few things about each of the shots you like, it's now time to bring them all together and look for some patterns in the chaos you've created. Look for recurring themes and ideas in each of the shots and then list those out. **This is foundation of your photographic style.**

Closing Comments

So all that sounds fairly simple right? Choose a few shots, write down what you like and then go away and take some shots that includes those things. In principle yes, it's that easy, after all a photographic style is our interpretation of what we love but as you'll find out, it's surprisingly hard to really truly understand and interpret what we love in our favourite images.

Firstly I think we find it hard to interpret images because we can often be too literal about it and our current photographic generation is convinced that the tools used to take the shot play a fundamental role in it's impression on us. Concepts like sharpness and detail are not what we actually love about a shot it is merely the delivery method of the things that actually matter such as the mood of a shot or the interest or the feeling we get from viewing it. Sharpness and detail are important but they are important like an artist choosing a squirrel haired brush over a hog or camel haired brush. They are valid choices with consequences but nobody cares what animal hair brush you used if the painting ultimately engages us and makes us feel something.

The point I'm making here is don't be afraid to analyse a shot like a viewer not a photographer.

Don't be afraid to think about how a shot makes you feel and once you've established that only then can you decode that feeling and break it down into our photographic language of composition, colour theory and so on.

As always I fully appreciate anybody who has read all the way down here, I know we live in a time of soundbites and Instagram so all the more respect to yourself for engaging for this long :) I hope this technique helps some of you to better understand one of the more mystifying topics of our photographic industry. Like I said right from the start, a photographic style takes time to develop but by doing this little exercise and understanding what you like and don't like in photos will certainly help you fast track the process.

If you have any questions then let me know and I'll do my best to answer them as quickly as I can but if you go through this exercise and want to share your results then I'd love to hear some of the repeating patterns that came out of your collection of images :)

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